The equivalent to the IDFA on Android devices is called the Advertising ID. To view your IDFA, download and launch either app to see your IDFA (as well as other identifiers like your device IP) displayed directly on the homescreen. This means the IDFA gives users more choice and control over their privacy while fulfilling the need for advertisers to accurately attribute mobile app installs, re-engagements and ad-click while respecting user privacy.Īpple does not provide a way to view your IDFA within the device settings, but there are multiple apps on the Apple App Store that easily display this information like My Device ID by AppsFlyer or My TUNE Device from TUNE. Still in use today, the IDFA is an anonymous, easily-resettable value whereas the UUID is associated with the hardware of the device itself. In 2012, Apple introduced the IDFA (“Identifier for Advertisers”) as a replacement for the Unique Device Identifier (UDID), which had previously been used as a persistent device identifier. Unlike browser cookies, which are intended to track user behavior on websites, advertisers use mobile device identifiers to tie app-related data to a specific user.įor the uninitiated, here’s a quick run-down on how to find the device IDs that are (at the time of this writing) most commonly used for ad tracking on iOS and Android. Mobile device identifiers are strings of letters and numbers unique to a specific mobile device that allow advertisers to track app downloads and usage.
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